Dennis, ambitious to learn music theory to improve his own guitar playing, wanted to create a working tool to help musicians grasp theory and chord construction. He accomplished this by putting the information directly on a curved version of a guitar neck. Simple, right? Not really. The intricate parts and pieces of the Guitar Wheel were originally cut, pieced, pasted, and colored by hand. Revision after revision required constant structural and cosmetic changes to the Wheel. It was the ongoing art project that took over the family dining table, and eventually the extra bedroom, and even grew to have its own set of art supplies. With no deadlines and before the though occurred to mass produce and market the Wheel, Dennis would work on it for a while and put it away, then work on it again whenever inspiration struck.
What began for Dennis as a hobby became a passion and ultimately a business. His passion helped develop a product that is marketable and useful to more people than just himself. Dennis' family was very encouraging, as they had watched the project evolve through all its phases and realized its potential as a product that defied the current standards of boring chord books, charts, and the extremely basic and limited circle of fifths. The Guitar Wheel contains a library of music theory in one eye-catching, easy-to-use tool.
Together, the family moved forward with Dennis' growing dream of making the Guitar Wheel into a reality, and Music Master Publishing was born to market the Guitar Wheel to the world. After securing copyright, trademark, and sufficient working capital, the Guitar Wheel went to print for the first time in 2004. In January 2005, the Guitar Wheel had its own booth at the NAMM show in Anaheim, CA, where it launched to the more than 60,000 people in attendance that year. Dennis and wife Nancy, along with their three children, Dustin (current president and CEO), Dana, and Dale, worked the booth to support the new family business and help demonstrate the Guitar Wheel. Initial public reception of the Guitar Wheel was fantastic, and business has steadily grown over the last five years. The Guitar Wheel is now in its third printing and is sold to distributors worldwide.
The Cheatham family is proud of Dennis, his vision, and the success of the Guitar Wheel. They are extremely grateful for the support of all the friends, professionals, and artist endorsers who have helped the business grow. Dennis remains humble and thankful to God and to his family for their unwavering support. Ever creative, Dennis is authoring a book to complement the Guitar Wheel, and has entertained ideas for other educational music theory related products. We think it’s an excuse to buy more art supplies!